Did you see any Canadian movies this year? It wasn't a banner year for the industry.

Atom Egoyan was recovering from last year's Felicia's Journey, and David Cronenberg is still setting up his next deal... and those two are really the only big names in our industry. They're the ones who can still pull an opening weekend that will register with Variety's top ten list.

But there are plenty of young filmmakers working with promising new technology that may spell a revival for the Canadian film industry. Telefilm Canada helped fund 38 feature film productions this year, and only one of them made has yet waves at the box office. Some small waves, but waves nonetheless.

And the winner is ... Gary Burns' comedic gem, Waydowntown, which The New York Times called "the funniest, nastiest comedy of manners to come down the pike in months."

Waydowntown was filmed in digital, a cost-efficient and stylish way for storytellers to make waves on the big screen. The movie follows four Calgary officemates who have each staked a month's salary on a bet to see who can stay indoors the longest. Digital was the perfect medium with which to capture their indoor, overlit environment, in a series of buildings interconnected by a maze of glassed-in bridges.

Waydowntown debuted at film fests in the early fall, and opened in movie theatres in the late fall. But did you hear about it? Probably not.

Canadian movie budgets simply don't have enough of an allotment for PR. The crappiest American movie can buy more line-inches in Canadian newspapers and on TV than the best Canadian movie can afford. So, until we get more savvy about the marketing and PR end of the business, it doesn't really matter how good our movies are. Lesson one from PT Barnum: You gotta put the bums in the seats.

Other winners: